Promo video:
What it is for:
- The agency:
- no more lost requests: everyone who asked for a flat is still there when one comes in;
- a new paid service, built on the flats it already manages.
- Tenants:
- they say once what they need, instead of chasing listings on the portals;
- they hear about flats that never reach the market, or before they are published on the portals.
- Owners:
- every candidate has already passed the flat's hard requirements.
Clients the agency already had
- The problem: every week, people ask an agency for a flat it does not have yet.
- Before: their names ended up on crossed-out lists, sticky notes and lost chats. When the right flat came in weeks later, nobody remembered who had asked.
- Now: every request is saved, and each new flat is checked against all of them the moment it is added.
In use
- Searching at once: 677 active seekers in November 2026, the highest so far.
- Sign-ups: 238 new seekers in October 2026, the best month; 124 of them came from a campaign launched mid-month.
- From enquiry to seeker: 165 of those 238 (69%) had first asked about a flat on a portal, and kept searching with the agency.
- New leads: 371 "I'm interested" taps, which became 341 new leads in the CRM.
- Only Habita, for now: INMA is multi-tenant, so the service can be offered to other agencies.
Deterministic matching
- Plain rules, no AI: every flat is checked against every seeker with rules written in code.
- Hard gates first: a flat that fails one never reaches the seeker:
- type of property and operation;
- rental type;
- budget, rooms or bathrooms too far from what they asked for;
- whether the seeker is still searching.
- Five fit categories: from a perfect fit to a flat in a neighbourhood the seeker did not choose.
- Order inside each category: a score decides it; among the other neighbourhoods, districts next to the ones the seeker chose come first.
- Easy to explain: the rules can be read, tested and explained to a client.